Choosing the Right Picture Frame

Every piece of artwork, every customer, and every situation where the framed art will be displayed is unique. Your frame selection should be made based on those one-of-a-kind qualities.


Narrow Frame Mouldings

Some types of art don’t require a grand framing statement. Lightly colored art or delicate objects can easily be overpowered with too much framing.

Picture frame Modern Frame Sports Frame


Frame Mouldings with Pattern or Texture

Study the patterns and textures in the item to be frames. When you have frames that mimic the same look they can create a customized look as if the frame is an original for that one piece.

Traditional Frame Custom Picture Frame Botanical Frame

Frames for Mirrors

A mirror has no inherent design style of its own, so you can do whatever you want to help it relate to the décor where it will hang.

Contemporary Mirror Frame Antiqued Mirror Frame

All About Mat Borders

Mats serve two important roles. One is separation between the art and glass, and the other is to provide visual relief between the art and the frame. Here are a few tips on matting your art.


Mat Border Widths

Matt border widths change with the times, much like hemlines on dresses. It is currently much more fashionable to use more generous mat borders compared to the narrower borders used 2-3 decades ago. Slightly narrow borders may be better with colorful mats.


Mat Color

Using neutral mat colors helps to elevate the perceived value of the art while also offering flexibility where it can be hung. However, mat colors can enhance colors in the art and help it relate to a room where it will hang. Either is acceptable.


Weighting Your Mat

Mat borders are often the same width on all four sides, but they can be bottom-weighting, with a wider border below the art, or elongated with wider borders both above and below the art. Bottom-weighting provides a more classic look, and elongating is a newer, more contemporary look.

What the heck is a fillet? What do I do with one? Do I need or want one?

Ginger Hartford, one of our industry partner Larson Juhl’s resident design experts answers these questions and more.

What is a fillet?

How to use fillets

How to select the best fillet

Why do we recommend UV glass?

Reular vs. Conservation glass

Notice the left hand side of the image has light damage, while the right is more vibrant.

While any glass will provide some degree of UV protection to your custom framed piece, don’t let that lull you into a false sense of security. The difference in just a few percentage points of UV protection is magnified over time, creating a marked contrast in the vibrancy of the color and the overall condition of the piece. We proudly use Tru Vue glasses only. Their Museum and Conservation products block 99% of UV light rays. This is the highest level of protection available in our industry today.

Why do we use this? Because you wouldn’t expect any less of us now would you.

To preserve your piece, go with the highest level of protection available.

Museum Shadowbox Babys_1st_Christmas_CC_Reflection_LR

The piece on the left has Museum glass, allowing you to see no glare while the piece on the right has Conservation Clear which reflects it’s environment depending on where it hangs.

Winston-Salem Gallery
720 Coliseum Drive Northwest
Winston-Salem,NC 27106

Gallery Hours
Saturday 11:00-4:00
By appointment as well
King Frame Shop
613-A East King Street
King, NC 27021

Frame Shop Hours
Saturday 10:00-3:00
By appointment as well